By Ian Meyer of Business Builders Running ad campaigns on Facebook and Instagram is an effective way to connect with new customers, generate warm leads, and drive sales for your business. There are a lot of choices to make along the way, so here’s a five-step guide to running your first campaign! 1. Know your goal. Before you begin, it’s important to decide the objective of your campaign: the primary goal of the ad. Facebook offers 11 different objectives to choose from, but

By Ian Meyer How many of you used Google in the last 24 hours? Did you know that Google is the most visited website on the internet? Answering roughly 3.5 billion searches a day world wide? Between Bing, Yahoo, Facebook, Youtube or any of the other endless options you have of search engines in the world, Google dominates by taking on 75% of the worlds search engine inquiries. One thing I see most often in Social Media is people underestimating the importance of your Google My

By Ian Meyer Alright, guys. Today I am going to teach you a little hack you can use as a small business owner. When it comes to SEO, your keywords are so important. When you use those keywords on social media they become hashtags. How do you know what hashtags are best for your business? The ones people are searching most online? You can pay nothing and make an educated guess, certainly. You can also pay for a subscription to a program that helps you find keywords, sure. But

By Ian Meyer Here I show you in real time just how quickly a social media blast can be done across your social media platforms. Not only that, how fast you can throw in a custom photo made in Photoshop. A few months back, you may remember a blog post that I wrote for Business Builders that talked about Social Media Marketing. In it I explained some of my strategies as well as tips and tricks on how I set things up to move quickly. Just as I explained, it doesn't have to be ha

There really is no way around it, it's that simple. If you have a business and aren't posting on a regular business you're beating yourself over the head. But the good news is you don't need to use every platform there is, and have a variety of different strategies you can use. If you have a business but and it is not active on Social Media platforms, your inaction is actively hurting the business. Simply for the sake of providing customers with your basic business informatio