By Ian Meyer Before the Internet started grasping at every aspect of the world, putting everything online, lead generation was synonymous with networking, and traditional marketing methods helped businesses survive and grow. With the developing times, an organization has to choose whether it wants to remain stuck in the past or utilize the best marketing tactics to survive this competitive business-oriented world. The best doesn't necessarily mean online. While it's true that

By Ian Meyer of Business Builders Running ad campaigns on Facebook and Instagram is an effective way to connect with new customers, generate warm leads, and drive sales for your business. There are a lot of choices to make along the way, so here’s a five-step guide to running your first campaign! 1. Know your goal. Before you begin, it’s important to decide the objective of your campaign: the primary goal of the ad. Facebook offers 11 different objectives to choose from, but